Place in Dubai, between April 7th and 9th, Motexha, the largest Middle East exhibition of clothing, textiles, leather and fashion accessories. With the recognized economic prosperity and population growth that mark this globe area, becomes essential the natural development of this business sector, being Motexha the ideal showcase for introducing new brands and ideas, towards to Middle East market.

Manufacturers, distributors and wholesalers from more than 50 countries from different continents, have the opportunity to publicize their products to an audience that in this region will be showing increasingly aware and concerned about this market segment.
Portugal, was been represented by four brands - Beppi, Fly London, Walking to Fly, and Pelcor.

The Planitoi SA, enterprise with a international large expression and already a veteran in make presence in events of its kind, have its head office in Santa Maria da Feira city and in 1992 have created Beppi brand. Its range is made of casual and comfortable products to reach different population niches and ages. Today, Beppi can already be found in 40 countries in several different continents, with more focuses on Portuguese, Spanish and French markets. Nevertheless, and with regard to this area, Beppi is already established in Egypt and Jordan, but aim seeking to extend its influence bargaining embodied in search of an agent for the UAE market.

The Fly London , already presented in previous editions, is one of the most successful brands in casual footwear and is directed to the young urban culture. The concept and design by national designers, through bold and creative marketing campaigns, continue to catapult the Fly London to new and different markets. This company of Guimarães was founded in 1984 by João Fortunato (also present in Dubai), by the early was demarcated by the pioneering and quality of their products. Apart from Fly London, Sapatália and Foreva are the other well known brands of Kyaia responsibility.

For the first time, the Walking to Fly have presented in Motexha. Only with 3 months of existence, it has a wide range of products and targeted to the young people. Walking to The Fly (owned by Leira Footwear, Ltd., based in Felgueiras) after marked its presence in a Moscow fair, comes to Dubai with the goal of spreading the brand and collect the first contacts that enable it to an early entry in one of the most important markets of the world.

Finally, for the first time in Dubai and after a participation in Riva del Garda 2008 in Sharjah Emirate, Pelcor owned by César Correia Ltd arrives from Algarve, more exactly of São Brás de Alportel, continues to amaze increasingly wider audience. The cork, has been operated by Pelcor in diversified forms and through different processes, suggesting new directions and regarding the creation of fashion accessories. Showing clear environmental concerns with regard to the cork regeneration, Pelcor have on their side, the fact that this material is durable, flexible, practical and easy to clean. Pelcor brand, exist since the turn of the millennium is pioneer in this process and was covered with a special and careful visit of Sheikh Hasher bin Juma Al Maktoum, Director of Dubai Information Department, which was very curious and interested in politics and business of the company.

Source: 13-04-2009, aicep Portugal Global